In today’s online marketplace, content is currency. Love it or hate it, you must create useful, actionable free content if you want to “buy” the time and attention of your ideal prospects online.

Consider LinkedIn, which recently released its list of the “Top Voices of 2016,” along with sharing specific tips on how to get your content noticed on the platform.

And, with more than 3 million unique content creators and writers – using LinkedIn’s built-in publishing platform, trust me when I say even the most seasoned content creators can benefit from the tips below!

Your blogs or other forms of content should always be created with a specific audience in mind.

Is your content targeted at employees in the financial services industry? Or is it targeted at C-suite execs? Entry level employees? Freelancers? Women in the workplace? Millennials? Debt Collectors in the healthcare space?

You get the idea – the more specific you can be, the better traction your post will get.

On LinkedIn, as always, the riches are in the niches!

However you organize your thoughts around your topic, make sure it always brings value to your target audience. Your points should always be supported by evidence — data, statistics, examples, personal anecdotes, etc. — which should appeal to your audience’s core desire and/or meet a pressing need.

For example, some of my key audiences include Business Coaches, Consultants and Small Business Owners looking to build a powerful platform on LinkedIn. When I create content that serves those audiences, I use my own real life successes and failures, as well as those of other Coaches, Consultants and Small Business Owners who have mastered how to generate business for themselves on LinkedIn.

If you need help identifying your target audience, begin with niche industries — especially if you’ve already generated great results for clients in a specific industry.

Even more important, make sure you give readers some actionable advice or tactics, ones they can immediately utilize to achieve their professional goals.

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