It is possible to start your marketing campaigns on social media on any budget, no matter how small. You could even do it for no money at all, with the only cost being however much your time and energy are worth to you. Let’s take a look at some of the options available, with the help of this infographic from WebsiteBuilder and further analysis.
First, You Need a Plan
No matter what the stakes are – whether you have a massive budget or no budget at all – you need to work on a plan before you go any further. The complexity of your plan will vary based on your unique needs and budget constraints, but there are a few basics that everyone should keep in mind.
Which will social media platforms you focus on? Why?
Will you hire someone, delegate to existing staff, or do it yourself?
Which types of content will you post, and at what time of the day?
Is it important that your business has a large number of followers/likes? Or are you going for a more targeted approach?
What are your overall goals? Where will the traffic go? Do you want to increase brand awareness, or directly seek out new sales?
Even if you plan on running social media marketing campaigns yourself, or have existing staff do it, you may want to include a strategist in your budget for a month or two. This will help you finalize your plan and get you started on the right track.
Analytics and Other Gadgets
If you don’t know what is working and what isn’t, then you won’t know how to improve your marketing efforts over time. Luckily, there are plenty of tools to keep you covered – some will cost you nothing, and others are relatively inexpensive.
You probably already have something like Google Analytics on your website, and you can see a bunch of stats on Twitter and Facebook for example, but you can take it even further than that. Most website owners simply have the default settings on their Google Analytics page, which means they are missing out on a lot of useful bits and pieces. Again, you may need to pay for outside help for the initial setup if you are not comfortable doing it yourself, or just don’t have the patience.
Apart from your own website analytics, there is a large range of software available to provide statistics and help you maintain your social media accounts while you’re not around.
Create Shareable Content
People love to share stuff online, but is your stuff “shareable” enough to get yourself some free clicks? If you’re simply posting sales pitches, prices, and boring images of your products – who is going to share that? It’s not interesting. However, if you are posting interesting content that gets a lot of attention with seemingly no connection to your brand, how is that helping? The trick is to find a middle ground here.
Obviously, this part will depend largely on what your business is about. Take a look at what your competitors are doing, but don’t just assume that it’s effective – they may be wasting their time as well. The topic of content creation should be a big part of your discussions with outside consultants if you intend to go down that path.
Paid Marketing Campaigns
When you’ve had some success creating content and posts that people seem to enjoy, it’s time to experiment with paid campaigns. Start with $100 or so, and use your experience from your earlier tests to try to replicate that success on a larger scale. Keep track of your experiments so that you’ll know how to improve next time, and don’t stop researching better methods.
Now that you have a little more knowledge on what to do with your social media marketing, don’t forget about this handy infographic as well as a lot more from WebsiteBuilder including tips and tutorials.