Manfrotto is a worldwide leading brand in the manufacturing of camera and lighting supports. It has become a tradition of Manfrotto to continually invest in the latest technology together with constant assessment of the product range, production needs and consumer trends. This policy maintains the highest standard of quality at all stages and set the standards for others to follow.

 

Objective

The objective of this fully integrated e-commerce solution is to Increase high targeted web traffic to close the amount of transactions.

Using Sia Personalize, they were able to connect their audience with highly personalized stories through cognitive recommendation engines.

Approach

Using Opentopic’s cognitive technology, Manfrotto wants to connect with users with passion for images: from professional photographers to amateur. The add-value is an high qualified aggregation of resources to provide the users a impactful experience.

Opentopic powers the content analysis and recommendations, matches it dynamically with the respective audiences and continuously improves the results through machine learning algorithms.

Watson’s cognitive technology allows us to create dynamic buyer personas, have a real-time understanding of an individual’s needs/preferences/behaviors, and drive true 1:1 marketing.

  • Defined metrics: engagement (UV, PV), leads (CTR for subscription banner), transaction (subscriptions)
  • Personalized content with call to action that leverage auto-publishing rules
  • Analytics that continuously optimize your engagement and lead generation efforts using machine learning technology

Outcomes / Insights

54% Decreased User Bounce Rate

25% Increase in Pages/views per Session

77% Growing Transaction Revenue

105% Increase in Web Traffic from Social Media

550K Global followers across social media