From video marketing to customer-driven contests, there have been tons of new methods to market your brand, drive more traffic, and increase your conversions.

One of those methods caught my attention: Live chat.

You’ve seen it before. You may have even used it!

For example, here’s what happened when I visited one website while researching this article.

I saw a “Chat Now” button at the bottom of the page.

When live chat was first becoming popular, it made so much sense to me. There’s a lot of power in being able to interact directly with customers in real-time on a homepage or landing page.

It also helps you build personal connections with your customers. If customers can reach you directly for a personalized response, they’ll automatically be biased toward you.

The only problem? I see a lot of businesses using it poorly.

Live chat can be a game changer when you use it correctly, but it’s so new that most businesses don’t know how to make the most of it.

Even I’m still learning new ways to use live chat to its fullest. But so far, I’ve settled on some strategies that really work, and they’re easy to implement.

In fact, I helped one of my clients use live chat to up their conversion rate by 45%.

That’s not an isolated success. I’m going to share with you some of the tips I shared with my client, and you’ll be able to use it right away to increase your conversion rates.

In marketing, I think it’s absolutely critical to know why things work. That way, you can understand why you succeeded and replicate those successes.

Live chat is no exception. So let’s take a look at exactly why live chat works so well.

At first, a live chat box looks unassuming, and many times it might be hiding in plain sight. Here, it’s hiding in the little comment box in the lower right-hand corner.

Click on the icon, and the chat box will pop up.

This little box is a big deal to your visitors.

Before live chat, you had two main options to contact companies if you had any questions: phone and email.