Improve your Digital marketing strategy with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet many companies don’t have a digital marketing strategy!
Yet our Managing Digital marketing research report (a free download) showed that half of companies don’t yet have a planned digital marketing strategy:
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework.
This page groups our key recommendations on creating a digital strategy. If you’re new to Smart Insights we recommend another free download, our Digital marketing strategy template.