Digital marketers love to throw words around. Some of them might not mean anything to you yet, but that doesn’t mean they don’t mean anything at all.

When everyone’s speaking “marketese,” you need to be able to keep up. That’s why we’ve made this digital marketing glossary – to get to the bottom of what they’re talking about.

Whether you’re brand new to digital marketing or just looking for a little inspiration, you’ve come to the right place.

We’ve explained each term in detail, with tons of extra reading. If you want to learn more about a term, follow the links down the rabbit hole. See where they take you.

Where to begin? Oh right, “A.”

Also known as “target market,” your audience is the group of people you’re trying to reach with your message. This is usually broader than just your customers, and includes other prospective buyers.

To market effectively, you need to know who your audience is. Otherwise, how can you appeal to them?

Inbound marketing agency Kula Partners recommends using social listening to learn more about your target audience. Social media platforms provide neat character snapshots of their users. This information gives marketers a clear picture of the kinds of people interested in their products.

Social listening also fuels your content strategy. Find common pain points for social users, and provide information to solve their problems.

This is a measure of how many people know about your company and its products. In other words, how well-known you are.

Raising brand awareness is a key goal for many companies. It’s also one of the chief reasons they invest in digital marketing. Clients want agencies to make their brand a household name.

The goal is to increase brand awareness, which can be easier said than done. Here are a few suggestions:

Influencer marketing : Work with industry VIPs to increase your reach and improve your reputation. We’ve have plenty more on this, below.: Work with industry VIPs to increase your reach and improve your reputation. We’ve have plenty more on this, below. Guest content : Lisa Toner of HubSpot says you need to “be everywhere in your niche. Providing valuable content on other sites outside of your own will build an engaged audience.” She describes how Buffer went from zero to 100,000+ users by guest blogging everywhere they could.

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Using Sia Cognitive technology, they were able to gain powerful insights – based on the analysis of all types of unstructured data, and predict the success of their campaign: 2016 Person of the Year!