The Complete Guide to Hashtag Analytics

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise....

Analytics in banking: Time to realize the value

By establishing analytics as a true business discipline, banks can grasp the enormous potential. Consider three recent examples of the power of analytics in banking: To counter a shrinking customer base, a European bank tried a number of retention techniques focusing...