One-third of people use their smartphone as their primary device to access the internet. (HubSpot, 2016)

82% of smartphone users say they consult their phones on purchases they’re about to make in a store. (Google, 2016)

34% of online retail purchases now happen on mobile devices. (Google, 2016)

35% of smartphone users check their phone more than 50 times per day. (AdWeek, 2015)

66% of Americans own at least two digital devices — smartphone, desktop or laptop computer, or tablet — and 36% own all three. (Pew Research Center, 2015)

80% of millennials have their smartphone at their side, day and night. (Google, 2015)

85% of adults ages 18-49 use multiple devices at the same time. (Google, 2016)

Consumers spend 85% of time on their smartphones in apps. (TechCrunch, 2015)

Consumers spend 84% of time on their smartphones using just five non-native apps they’ve installed from the App Store.

Only 39% of marketing executives say they are able to understand their customers’ cross-device behaviors. (eMarketer, 2016)