Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who are particularly benefitting from the wonders of automation is marketers. New technologies are allowing marketers to get their messages out to the right people at the right time (without having to be at their computers 24/7), and the benefits of marketing automation have made the promotion process easier, less taxing, and more convenient than ever before – freeing up marketers’ time and energy to focus on other important tasks.
So, just what is marketing automation? Here’s a good definition from one of our favorite, most-trusted marketing resources, Hubspot:
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
There are countless types of marketing technologies out there – so many, in fact, that we could do a separate post (or 10) on just that.
(If you want to know more, here’s a pretty good list of automated marketing solutions created by Marketo to give you an idea of what automation technology can do: Mega-List of Features in Marketing Automation [That You Won’t Find in CRM]).
However, we thought we could start introducing you to the wonders of marketing automation by laying out some of the most important marketing automation benefits; this way, you can get started considering why automated marketing strategy might be one you want to take advantage of – and how it can improve your everyday life.
The following marketing automation benefits represent some of the best things that marketing automation can do for you.
Read the original article: ozcontent.com