Many forecasts about 2016 trends and developments center on two words: Big Data. The concept is everywhere, and companies in all industries know that Big Data analysis can change the ways they operate—especially in terms of marketing. Moreover, some 69% of companies will base all their marketing decisions on data by 2017, according to Gartner.
That focus is great news for chief marketing officers (CMOs) and the companies they support. Marketers are the ideal group to develop best-practices and strategies for applying Big Data analytics to other parts of a company.