Sia Personalize + Sia Insights

Customer experience is crucial. Customers want to feel like they can trust you and develop loyalty. Purchasing decisions in the moment are made based on these relationships.
Constantly connecting with them, with the right story at the right time becomes paramount in that context.
Artificial Intelligence allows you to deliver a personalized and continuously improving customer experience along the funnel.

Sia – workflow and respective responsibilities


Great customer experience has to be personal

Emotion. Effectiveness. Ease.
This needs to be the mantra of your customer service.
To implement it, you need a smart platform that will be your partner across all channels, live in the moment and grow with you.
Easy integrations, smart content and assets, real time insights driven by best in breed artificial intelligence.

The right story at the right time on the right channel

Owned, branded, syndicated or third-party – it does not matter who’s story you want to tell but you need to know which story will work when and how.

Never again run out of a good story to engage and convert your customers!

  • Understand your stories
  • Classify them for a powerful taxonomy
  • Recommend the right asset for the right campaign
  • Distribute and track it.

Cognitive insights allow you to understand what motivates a person, in the moment.

Understand how to organize and read these insights, and go super-power your stories to make them personal, relevant and timely.

  • Sentiment
  • Personality
  • Relationship
  • Concept
  • Entities
  • Geo-location
  • … and many more insights on what motivates a person when and where you need it.

With Sia you can gain real insights, personalize at scale and predict success.

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