EDUCATING SMB ON MAKING BETTER WORKING CAPITAL DECISIONS WITH WATSON
Credibly is a Fintech platform and business loans company, leveraging Data Science and Technology with a manic focus on the customer experience. Credibly provides a faster, simpler lending experience for small- and medium-sized businesses. The goal is to provide access to the right-sized loan for business needs with affordable market-based rates and zero hidden fees.
Credibly campaign is focusing on educating SMBs on making better working capital decisions. At Opentopic, we use Sia Personalize to deliver the most relevant stories & assets, fully automated at scale, to drive revenue growth.
When there is the need to access capital’s loan to grow the business, there is no time to jump through the hoops of a traditional bank loan. Credibly allows their customers to access capital in a simple and flexible way.
Increase high qualified web traffic to confirm the market leadership position. Increase Newsletter subscriptions, social media following and form submissions are the key metrics to achieve the overall goal.
Credibly wants to speak to business owners and CFOs and provide them with their Working Capital or Business Expansion Loans. The digital strategy includes ads and content marketing to attract traffic to the website and convert visitors into customers.
Credibly, leveraging Opentopic with Watson capabilities, drives qualified traffic to their digital properties. Using Sia Insights, we were able to understand the audience and how it fits in the market, so Credibly could satisfy their customer’s needs.