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The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]

The first quarter of 2017 is already past, and it’s brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a …

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Digital marketing strategy – Smart Insights Digital Marketing Advice

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. We …

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Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies

There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact. As such, B2B marketers identify their top three execution challenges as: Because B2B marketers are being held accountable for lead conversion, pipeline health deal acceleration (Revenue Centric Marketing) and impact on revenue, …

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Make the Most of Your Marketing Plan on a Budget

When running a small business, you may have a limited budget, which means wearing several hats. This is especially true of your marketing budget: as a business owner, you need to figure out which activities will draw the largest amount of leads for the fewest dollars. Understanding your audience and customers is key to working out marketing; businesses need to …

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How to Write Data-Driven Content: A Step-by-Step Guide

Honest question: Why do you read this blog? I’m not usually a betting man, but I’d wager that you read it because of the amount of research, advice, and step-by-step explanations that I provide. And that’s pretty much my entire blogging strategy. That’s my “big secret.” Now, it’s out there. I learned a long time ago that I had to …

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6 Social Experts on What Being a 'Social Media Expert' Really Means

I’m regularly asked to talk with students, interns, and new grads about how they can break into social media marketing or what it’s like to work in this field. And, while there’s no shortage of social media advice these days from any number of personalities, we less often hear directly from individuals doing the work directly at major brands day …

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The Ultimate Guide to Customer Acquisition

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of …

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Taking the brand/agency partnership to the next level

Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some brand/agency partnerships so successful, while others fail? This SMX West session explored the payoff of successful partnerships and how to take those partnerships to the next level. In a joint presentation, Sharon Conner …

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7 Digital Marketing Trends To Keep in Mind During 2017 [Infographic]

Don’t you hate feeling out of the loop? We’re done with Q2 now, if you can believe it. Writing an article about what trends to look out for in 2017 might seem a bit overdo. But for a lot of companies, particularly small companies and startups, Q1 can be largely spent collecting your bearings and strategizing for the coming year. …

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New APIs to power the future of customer engagement in Direct Messages

Today we are opening up access to several new Direct Message APIs so that developers can build better personalized customer experiences at scale. These APIs are designed to help businesses use the entire Twitter platform, from public Tweets to private Direct Messages, to deliver faster, richer, and more engaging human- and bot-powered customer service, marketing, and engagement experiences. These APIs …

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How to Market Your Ecommerce Store in Just an Hour a Day

That’s the dream, right? To be able to sit back, relax, and watch as your business rakes in the dough. It’s exactly like the cover of The Four Hour Workweek by Tim Ferriss: Unfortunately, that’s rarely how it happens. I don’t know about you, but I sometimes feel like a workaholic. Don’t get me wrong. For me, work is like …

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An introduction to ecommerce APIs for non-developers – Chief Marketing Technologist

The following is a guest article by Mike Sedzielewski, co-founder and CMO of Voucherify, a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales …

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Examples of Great Storytelling in Ecommerce

According to the latest eRetail Sales Index from Capgemini and IMRG, online retail sales in the UK topped £133 billion last year— five per cent higher than initially expected. And with ecommerce sales predicted to grow 14 per cent in 2017, it’s clear that the ecommerce industry is expanding. Fast. This poses the question: how can today’s ecommerce brands cut …

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How Mobile Apps Will Transform E-commerce in 2017

With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with a mobile website …

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How To Start an Online Store – How Jenn Makes Over $10,000 A Month!

Today, I have a fun interview to share with you that will show you how to start an online store. I recently had the chance to interview Jenn Leach of E-commerce and Prosper, who explains exactly how to start an online store and make extra income. She started her online business a little over three years ago and since then …

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How Mobile Apps Will Transform E-commerce in 2017

With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with a mobile website …

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3 ways AI will alter the enterprise

As consumers, we’re familiar with — if not yet wholly invested in — the term “artificial intelligence,” whether it’s by way of self-driving cars or voice-enabled search like Siri and Amazon’s Alexa.  Business intelligence is providing companies with an overabundance of data, but it’s AI that’s emerging to make this data actionable by giving executives and employees useful insights that are relevant to …

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Top 10 Strategic Priorities for Banking in 2017

By Jim Marous, Modified by Opentopic Over 70% of financial institutions globally place ‘improving the customer experience‘ as one of their top 3 strategic priorities in 2017, according to a research study done by the Digital Banking Report. At a time when the number of strategic challenges facing the banking industry seem overwhelming, prioritizing what needs to be focused on is an …

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Opening up for better banking

Regulatory change is coming, geared towards increasing competition and innovation in retail banking. This is good news for customers. In August this year, the Competition and Markets Authority (CMA) released recommendations arising from its investigation into the retail banking sector. Its report concluded that retail banking still isn’t as innovative or competitive as it needs to be. It subsequently issued …

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Fintech ideas that banks are already stealing – The Middle Ground

FINANCIAL technology (Fintech) is really catching on, and last week, Singapore just hosted the biggest Fintech convention in the world. Amid the expected rah-rah, there were a fair number of banking executives who were walking around with shark-eyes. Despite their “we should look for venues to work together” speeches, I doubt anyone was fooled as to why the banks were …

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Banks need to become a lifestyle brand

Banking on the move and online is widely available, and means it’s no longer a necessity to see a financial provider face to face. While this has brought a wealth of benefits to both the customer and financial providers, time spent with the customer in person has greatly reduced. At Collinson Group we believe that it’s important not to lose …

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Algorithms are getting more powerful and persuasive – Raconteur

What we see, what we buy and what we think are increasingly out of our control, and are instead being chosen by computer algorithms. Algorithms, mathematical number crunchers that decide on the order in which web pages, products and status updates are presented to us online, have become evermore sophisticated over time. When Google first launched its now-ubiquitous search engine, …

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Digital Transformation in Banking: Making Progress and Hitting Roadblocks

One third of banking executives participating in a study said that marketing owns the end-to-end customer relationship, but only 14% feel that marketing should own their institution’s digital strategy. As financial institutions look at how best to adapt their current practices to meet the needs of customers across an expanding array of digital channels, banking executives look for insights to …

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Here’s how Axis Bank plans to make banking ‘intelligent’

What drives business activity in fintech startups? Find out Two surveys, by Kalaari Capital and Tracxn, delve deep to check out the strategies, the investments and people that help run these rapidly growing firms. NEW DELHI: Axis Bank, India’s third largest private bank on Tuesday announced partnership with a Singapore-based fintech platform to launch intelligent banking chat bots that will …

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Artificial intelligence the next ‘big bet’ for online retailers, say bosses

Artificial intelligence is the key to the future of online retail, business bosses have said, providing a crucial way to help shoppers find what they want. Alex Baldock, chief executive of Shop Direct, which runs very.co.uk and Littlewoods, told the Telegraph Festival of Business in London that artificial intelligence was the company’s “big bet”. “You have three seconds to seize …

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Eleven bots for better work in the new year

Eleven bots for better work in the new year New Slack Fund companies to help with sales, meetings, and more The Slack Fund backs new companies that bring more streamlined workflows to Slack—reducing the small, yet high-frequency tasks that consume chunks of our time. Today we’re growing the Fund and introducing new tools you can use at work, with the addition …

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The Best Way to Stand Out on LinkedIn (According to LinkedIn)

In today’s online marketplace, content is currency. Love it or hate it, you must create useful, actionable free content if you want to “buy” the time and attention of your ideal prospects online. Consider LinkedIn, which recently released its list of the “Top Voices of 2016,” along with sharing specific tips on how to get your content noticed on the …

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Without data, your marketing strategy won’t cut it in 2017

In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers preferred to …

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Email newsletters have a measurement problem – Digiday

Publishers are having a love affair with newsletters. Their ability to give a direct line to readers provides a handy bulwark against Facebook. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.” It’s typical for publishers to say the primary function for their newsletters is …

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4 chatbots tips that publishers and brands should know about

Our experts reveal what it takes for a chatbot to be successful, the challenges it can bring, and what to expect from computer-simulated conversations in the future. A chatbot is a computer program designed to simulate human conversation. It’s something that many in the media and marketing worlds will be familiar with. Chatbots are taking over; companies such as H&M;, …

Role of digital in driving customer engagement

The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty which means longer-term, less price sensitive and therefore more profitable customers. Customer engagement can make a significant financial difference: research from Gallop in 2014 found that customers who are fully engaged with their bank bring 37% …

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The Analytical Marketer

Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run. Marketing leaders are grappling with multiple issues, which include creating a unified view of the customer, building an analytically driven marketing organization, and determining the structure and talent needed to lead interactions with IT, finance, …

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The Marketer’s Guide To AI In Marketing And Advertising

by Ryan Joe, Modified by Opentopic Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. IBM continues to push Watson, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. And …

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12 Benefits of Marketing Automation that Will Vastly Improve Your Life

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who …

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Voice communication with IBM Workspace & Sia

Before an important presentation of Sia during IBM Connect17 in San Francisco, by our fantastic partner Oblong, I received a call from one of the most awesome people that I have had the pleasure to work with, Dr. Andre, with a short questions: “Can we make Sia communicate with IBM Workspace using voice?”… Well sure we can, when do you …

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The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]

The first quarter of 2017 is already past, and it’s brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a …

View Post

Digital marketing strategy – Smart Insights Digital Marketing Advice

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. We …

View Post

Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies

There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact. As such, B2B marketers identify their top three execution challenges as: Because B2B marketers are being held accountable for lead conversion, pipeline health deal acceleration (Revenue Centric Marketing) and impact on revenue, …

View Post

Make the Most of Your Marketing Plan on a Budget

When running a small business, you may have a limited budget, which means wearing several hats. This is especially true of your marketing budget: as a business owner, you need to figure out which activities will draw the largest amount of leads for the fewest dollars. Understanding your audience and customers is key to working out marketing; businesses need to …

View Post

How to Write Data-Driven Content: A Step-by-Step Guide

Honest question: Why do you read this blog? I’m not usually a betting man, but I’d wager that you read it because of the amount of research, advice, and step-by-step explanations that I provide. And that’s pretty much my entire blogging strategy. That’s my “big secret.” Now, it’s out there. I learned a long time ago that I had to …

View Post

6 Social Experts on What Being a 'Social Media Expert' Really Means

I’m regularly asked to talk with students, interns, and new grads about how they can break into social media marketing or what it’s like to work in this field. And, while there’s no shortage of social media advice these days from any number of personalities, we less often hear directly from individuals doing the work directly at major brands day …

View Post

The Ultimate Guide to Customer Acquisition

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of …

View Post

Taking the brand/agency partnership to the next level

Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some brand/agency partnerships so successful, while others fail? This SMX West session explored the payoff of successful partnerships and how to take those partnerships to the next level. In a joint presentation, Sharon Conner …

View Post

7 Digital Marketing Trends To Keep in Mind During 2017 [Infographic]

Don’t you hate feeling out of the loop? We’re done with Q2 now, if you can believe it. Writing an article about what trends to look out for in 2017 might seem a bit overdo. But for a lot of companies, particularly small companies and startups, Q1 can be largely spent collecting your bearings and strategizing for the coming year. …

View Post

New APIs to power the future of customer engagement in Direct Messages

Today we are opening up access to several new Direct Message APIs so that developers can build better personalized customer experiences at scale. These APIs are designed to help businesses use the entire Twitter platform, from public Tweets to private Direct Messages, to deliver faster, richer, and more engaging human- and bot-powered customer service, marketing, and engagement experiences. These APIs …

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