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The Complete Guide to Content Marketing for SEO

How many times have you read a blog post about why content is important? We get it. Companies create content. And if they don’t, they should. But at Clutch, we know this mantra, “go out and create content,” isn’t the full story. If you follow it, then you’ll probably end up with a lot of articles that never get read. …

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15 Creative Lead Generation Ideas to Try

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually add value for …

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Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog

Microsoft announces new health-focused initiatives and solutions, and emerging strategic research partnership with UPMC The goal is noble: Empower people to lead healthier lives. And yet, few industries in the world face more complex problems than health care. Disparate and disconnected information systems, the uncertainties within regulatory environments around the world and the inevitable disruptions in core business models all …

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IBM Connect 2017

Read the original article: govevents.com – IBM Connect, the leading workplace technology conference, is moving to San Francisco, the center of the tech world. Imagine the future you want, then learn how to make it happen today. At IBM Connect, you will gain the insights you need to capitalize on the disruptive effects of cloud, cognitive and analytics that are …

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Goldman Sachs is using technology to improve M&A deals — but it’s making some bankers ‘uneasy’

NEW YORK (Reuters) – Technology whizzes who helped Goldman Sachs eliminate hundreds of trading jobs over the past few years are venturing into the bank’s flagship M&A; business, making some junior bankers uneasy. A team of 75 programmers, internally referred to as “strats,” has been developing technology to make Goldman’s elite dealmakers more productive. That team within investment banking has …

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The case for digital reinvention

Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic. As new markets emerge, profit pools shift, and digital technologies pervade more of everyday life, it’s easy to assume that the economy’s digitization is already far advanced. According to our latest research, however, …

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The big debate: Are the ‘4Ps of marketing’ still relevant?

The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control? The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion …

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Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC]

Implementing lead generation campaigns such as SEO, PPC and email requires the orchestration of a lot of instruments. If it’s done correctly, campaigns create beautiful music; if not, they create a lot of noise and not much else. PPC agencies like Straight North know this all too well. This agency has created the infographic you can check below, the Lead …

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How to Plan a Content Marketing Strategy: A Start-to-Finish Guide

Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017. Why? This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in …

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3 ways AI will alter the enterprise

As consumers, we’re familiar with — if not yet wholly invested in — the term “artificial intelligence,” whether it’s by way of self-driving cars or voice-enabled search like Siri and Amazon’s Alexa.  Business intelligence is providing companies with an overabundance of data, but it’s AI that’s emerging to make this data actionable by giving executives and employees useful insights that are relevant to …

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Top 10 Strategic Priorities for Banking in 2017

By Jim Marous, Modified by Opentopic Over 70% of financial institutions globally place ‘improving the customer experience‘ as one of their top 3 strategic priorities in 2017, according to a research study done by the Digital Banking Report. At a time when the number of strategic challenges facing the banking industry seem overwhelming, prioritizing what needs to be focused on is an …

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Opening up for better banking

Regulatory change is coming, geared towards increasing competition and innovation in retail banking. This is good news for customers. In August this year, the Competition and Markets Authority (CMA) released recommendations arising from its investigation into the retail banking sector. Its report concluded that retail banking still isn’t as innovative or competitive as it needs to be. It subsequently issued …

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Fintech ideas that banks are already stealing – The Middle Ground

FINANCIAL technology (Fintech) is really catching on, and last week, Singapore just hosted the biggest Fintech convention in the world. Amid the expected rah-rah, there were a fair number of banking executives who were walking around with shark-eyes. Despite their “we should look for venues to work together” speeches, I doubt anyone was fooled as to why the banks were …

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Banks need to become a lifestyle brand

Banking on the move and online is widely available, and means it’s no longer a necessity to see a financial provider face to face. While this has brought a wealth of benefits to both the customer and financial providers, time spent with the customer in person has greatly reduced. At Collinson Group we believe that it’s important not to lose …

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Algorithms are getting more powerful and persuasive – Raconteur

What we see, what we buy and what we think are increasingly out of our control, and are instead being chosen by computer algorithms. Algorithms, mathematical number crunchers that decide on the order in which web pages, products and status updates are presented to us online, have become evermore sophisticated over time. When Google first launched its now-ubiquitous search engine, …

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Digital Transformation in Banking: Making Progress and Hitting Roadblocks

One third of banking executives participating in a study said that marketing owns the end-to-end customer relationship, but only 14% feel that marketing should own their institution’s digital strategy. As financial institutions look at how best to adapt their current practices to meet the needs of customers across an expanding array of digital channels, banking executives look for insights to …

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Here’s how Axis Bank plans to make banking ‘intelligent’

What drives business activity in fintech startups? Find out Two surveys, by Kalaari Capital and Tracxn, delve deep to check out the strategies, the investments and people that help run these rapidly growing firms. NEW DELHI: Axis Bank, India’s third largest private bank on Tuesday announced partnership with a Singapore-based fintech platform to launch intelligent banking chat bots that will …

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Artificial intelligence the next ‘big bet’ for online retailers, say bosses

Artificial intelligence is the key to the future of online retail, business bosses have said, providing a crucial way to help shoppers find what they want. Alex Baldock, chief executive of Shop Direct, which runs very.co.uk and Littlewoods, told the Telegraph Festival of Business in London that artificial intelligence was the company’s “big bet”. “You have three seconds to seize …

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Eleven bots for better work in the new year

Eleven bots for better work in the new year New Slack Fund companies to help with sales, meetings, and more The Slack Fund backs new companies that bring more streamlined workflows to Slack—reducing the small, yet high-frequency tasks that consume chunks of our time. Today we’re growing the Fund and introducing new tools you can use at work, with the addition …

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The Best Way to Stand Out on LinkedIn (According to LinkedIn)

In today’s online marketplace, content is currency. Love it or hate it, you must create useful, actionable free content if you want to “buy” the time and attention of your ideal prospects online. Consider LinkedIn, which recently released its list of the “Top Voices of 2016,” along with sharing specific tips on how to get your content noticed on the …

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Without data, your marketing strategy won’t cut it in 2017

In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers preferred to …

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Email newsletters have a measurement problem – Digiday

Publishers are having a love affair with newsletters. Their ability to give a direct line to readers provides a handy bulwark against Facebook. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.” It’s typical for publishers to say the primary function for their newsletters is …

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4 chatbots tips that publishers and brands should know about

Our experts reveal what it takes for a chatbot to be successful, the challenges it can bring, and what to expect from computer-simulated conversations in the future. A chatbot is a computer program designed to simulate human conversation. It’s something that many in the media and marketing worlds will be familiar with. Chatbots are taking over; companies such as H&M;, …

Role of digital in driving customer engagement

The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty which means longer-term, less price sensitive and therefore more profitable customers. Customer engagement can make a significant financial difference: research from Gallop in 2014 found that customers who are fully engaged with their bank bring 37% …

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The Analytical Marketer

Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run. Marketing leaders are grappling with multiple issues, which include creating a unified view of the customer, building an analytically driven marketing organization, and determining the structure and talent needed to lead interactions with IT, finance, …

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The Marketer’s Guide To AI In Marketing And Advertising

by Ryan Joe, Modified by Opentopic Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. IBM continues to push Watson, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. And …

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12 Benefits of Marketing Automation that Will Vastly Improve Your Life

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who …

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Voice communication with IBM Workspace & Sia

Before an important presentation of Sia during IBM Connect17 in San Francisco, by our fantastic partner Oblong, I received a call from one of the most awesome people that I have had the pleasure to work with, Dr. Andre, with a short questions: “Can we make Sia communicate with IBM Workspace using voice?”… Well sure we can, when do you …

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The Complete Guide to Content Marketing for SEO

How many times have you read a blog post about why content is important? We get it. Companies create content. And if they don’t, they should. But at Clutch, we know this mantra, “go out and create content,” isn’t the full story. If you follow it, then you’ll probably end up with a lot of articles that never get read. …

View Post

15 Creative Lead Generation Ideas to Try

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually add value for …

View Post

Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog

Microsoft announces new health-focused initiatives and solutions, and emerging strategic research partnership with UPMC The goal is noble: Empower people to lead healthier lives. And yet, few industries in the world face more complex problems than health care. Disparate and disconnected information systems, the uncertainties within regulatory environments around the world and the inevitable disruptions in core business models all …

View Post

IBM Connect 2017

Read the original article: govevents.com – IBM Connect, the leading workplace technology conference, is moving to San Francisco, the center of the tech world. Imagine the future you want, then learn how to make it happen today. At IBM Connect, you will gain the insights you need to capitalize on the disruptive effects of cloud, cognitive and analytics that are …

View Post

Goldman Sachs is using technology to improve M&A deals — but it’s making some bankers ‘uneasy’

NEW YORK (Reuters) – Technology whizzes who helped Goldman Sachs eliminate hundreds of trading jobs over the past few years are venturing into the bank’s flagship M&A; business, making some junior bankers uneasy. A team of 75 programmers, internally referred to as “strats,” has been developing technology to make Goldman’s elite dealmakers more productive. That team within investment banking has …

View Post

The case for digital reinvention

Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic. As new markets emerge, profit pools shift, and digital technologies pervade more of everyday life, it’s easy to assume that the economy’s digitization is already far advanced. According to our latest research, however, …

View Post

The big debate: Are the ‘4Ps of marketing’ still relevant?

The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control? The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion …

View Post

Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC]

Implementing lead generation campaigns such as SEO, PPC and email requires the orchestration of a lot of instruments. If it’s done correctly, campaigns create beautiful music; if not, they create a lot of noise and not much else. PPC agencies like Straight North know this all too well. This agency has created the infographic you can check below, the Lead …

View Post

How to Plan a Content Marketing Strategy: A Start-to-Finish Guide

Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017. Why? This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in …

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