SIA – ARTIFICIAL INTELLIGENCE FOR PUBLISHERS
Publishers are feeling the heat. The business is digital. Social media channels the new kid on the block, and devices and distractions are challenging the advertising model.
Publishers need a new, smart way to tell stories, and to convert and engage readers.
Smart personalization to convert & engage readers
Engagement is great, long live ads, but ultimately every publisher needs to convert readers into subscribers to be a viable business.
This can be achieved at scale and low cost only with automated personalization, getting the right story in front of the right reader at the right time and engage them at an emotional, personal level.