SIA – ARTIFICIAL INTELLIGENCE for Media & Entertainment
Technology is changing the way media does business. Analogs have turned into digital dimes and mobile pennies.
Advertising revenues are shrinking and are being derived from a much larger number of fragmented outlets which need to be optimized on a real time basis for very targeted audiences.
Only technology can accomplish this.
The world is being divided into haves with subscription and significant ad revenue and also runs with low ad revenue. Recommendations have to be optimized to be so targeted as to drive conversions and sustained advertising revenue.
Data for extreme content personalization
In order to build a lasting connection with customers today it is critical to optimize content in an hyper personalized way.
Instead of a one size fits all approach for large target audiences, find the targeted content for a very specific target audience and use it to engage them.
Optimize the content that drives a targeted audience to build a base for upsell or conversion to entertainment service subscribers.
Then predict what campaigns will achieve the highest monetization to optimize marketing spend..