SIA – ARTIFICIAL INTELLIGENCE for Media & Entertainment

Technology is changing the way media does business. Analogs have turned into digital dimes and mobile pennies.
Advertising revenues are shrinking and are being derived from a much larger number of fragmented outlets which need to be optimized on a real time basis for very targeted audiences.
Only technology can accomplish this.
The world is being divided into haves with subscription and significant ad revenue and also runs with low ad revenue. Recommendations have to be optimized to be so targeted as to drive conversions and sustained advertising revenue.

 

Targeted content for extreme personalization

It is getting harder and harder to drive leads for media and entertainment services. Customers are getting more and more discerning and will only react to perfectly targeted content. Only that targeted content will generate leads that can be converted into customers.

Instead of a one size fits all approach for large target audiences, find the hyper personalized content for a very specific target audience through Sia with Watson using the most advanced AI algorithms and use it to engage and drive lead gen for paid services.

Then predict what campaigns will achieve the highest monetization to optimize marketing spend.

Data for extreme content personalization

In order to build a lasting connection with customers today it is critical to optimize content in an hyper personalized way.
Instead of a one size fits all approach for large target audiences, find the targeted content for a very specific target audience and use it to engage them.
Optimize the content that drives a targeted audience to build a base for upsell or conversion to entertainment service subscribers.
Then predict what campaigns will achieve the highest monetization to optimize marketing spend..



Sia – Media and Entertainment use cases

  • Insights for editorial of ”Person of the Year” edition
  • Insights for editorial of ”Crystal Ball” edition
  • Hyper-segmented, localized insights and personalization for customer portals
  • Target content for specific target audiences to engagement and brand awareness
  • Insights to predict and personalize re-targeting of search customers and campaigns to consumers

With Sia you can gain real insights, personalize at scale and predict success.

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