Cognitive Digital Marketing
The smartest marketer
Our cognitive technology, powered by IBM Watson, delivers analytics and optimization for your stories, digital assets and ads to engage and convert your target audiences.
The supercomputer for your digital marketing
We deliver real metrics and machine learning optimization for your campaigns to make digital marketing results data-driven and predictable.
Define your buyer persona, get Opentopic recommendations, track results and watch how they improve over time and become increasingly customized to your campaign goals.
Opentopic combines audiences, stories and measurement with the smartest artificial intelligence system in the world..
You will never need another platform again – integrate with social channels, HubSpot, WordPress and many more.
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Cognitive Digital Marketing
Unlike most computing systems and technologies that are built on blind logic and rules, IBM Watson uses a cognitive framework to achieve expertise over a given subject. Watson interprets data to expose patterns, connections and insights – to make working with content more efficient. Watson continues to revolutionize the way we make decisions and its impact is palpable across several industries.
And now, Opentopic is bringing the smartest brain in the world to the CMO’s office.
Simply put, with the prescriptive insights generated by Cognitive Content Marketing, marketers will be able to deliver more precise, authentic and accurate content and marketing campaigns for every target audience to achieve results that surpass expectations and investments.
Full Marketing Automation
Opentopic integrates with Hubspot, the leading Marketing Automation platform. Leverage your content in all of your automated marketing campaigns.
Opentopic delivers the power of Cognitive Content Marketing for Marketing Automation, making content a powerful core of your campaigns.
Or publish directly to dozens of popular channels such as WordPress, Facebook, Twitter, MailChimp, Newsletters, custom RSS feeds, and more.
Customer Success Stories
Some of the leading B2C and B2B companies, as well as sophisticated startups and SMBs rely on Opentopic for their digital marketing needs.
DEVELOPING STARTUP & TECHNOLOGY LEADERSHIP IN NYC
Digital.NYC is the official online hub of the New York City startup and technology ecosystem, bringing together every company, startup, investor, event, job, class, blog, video, workspace, accelerator, incubator, resource and organization in the five boroughs.
It is the result of a unique public / private partnership between the office of Mayor Bill de Blasio, the New York City Economic Development Corporation, IBM, Gust, and over a dozen leading NYC-based technology and media companies.
EDUCATING SMBs ON MAKING BETTER WORKING CAPITAL DECISIONS
Credibly is a Fintech platform and business loans company, leveraging Data Science and Technology with a manic focus on the customer experience.
They were looking for a way to educate and empower SMBs in becoming better at evaluating, sourcing and using working capital.
Credibly created in.credibly.com to become incredibly good at sharing relevant content to achieve this goal.
INCREASING ECOMMERCE TRANSACTION THROUGH CONTENT
SoundGears is the dynamic new online hub built specifically for music makers. It’s a direct connection to the best sources for music production intelligence, vintage audio gear, handcrafted electronics and much more — updated hourly from across the internet.
Looking for a way to engage with passionate music professionals in a profitable way, SoundGears wanted to use content to source the best and most relevant instrument / production-related content to promote (and sell) the products mentioned.
“After implementing Opentopic, a single individual was able to produce the blog, email, and social marketing assets that previously took two full-time staffers. By cutting resource costs as much as 50% and easily curating the most relevant content, we are able to deliver maximum value to our clients. ” Digital Commerce Partners
“Opentopic allows me to find the best tennis news and videos throughout the web. It is an easy-to-use software that anybody can use to get the latest curated content for any topic. Opentopic’s support team is very knowledgeable and quick to assist should I have questions.” TennisLine.xyz